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About Ritzi · About the family

A brand 88 years
in the making.

Ritzi is El Sewedy Industries' sanitary-wares brand: a Cairo family business since 1938, three generations deep. The people who wire Egypt's grid and pour its cement now make the faucet in your home.

1938Founded
88Years
17Collections
82Products

The brand

Ritzi is what happens when a 1938 manufacturing pedigree turns its attention to bathrooms.

Every Ritzi faucet is forged from solid brass, fitted with a 35 mm ceramic-disc cartridge, and finished in hand-buffed mirror chrome. We design for the gesture before the product — the way a basin mixer arcs over a stone counter, the way a kitchen pull-out returns to its dock, the way a concealed system disappears into the wall.

Seventeen collections. Eighty-two products. One vocabulary: premium, modern, classic. All engineered in Egypt, backed by a ten-year warranty, and built in the same Cairo facility that has carried the El Sewedy name for nearly nine decades.

Our holding company · Est. 1938

"Strength in every industry."

El Sewedy Industries is the holding company that owns Ritzi. Established in 1938 by Mr. Ahmed Sadek El Sewedy, the group began as a single electrical workshop in Cairo and grew, across three generations, into one of Egypt and the Middle East's most diversified industrial portfolios.

Today the group operates across six sectors and more than a dozen named subsidiaries — among them El Sewedy Cement, El Sewedy Electric Industries, Arab Steel Fabrication, El Sewedy Lamps, and the El Sewedy Social Development Foundation. Ritzi sits within the manufacturing arm, channelling the same eighty-eight-year industrial culture into the home.

Energy Solutions
Manufacturing
Lighting & Fixtures
Building Materials
Retail & Distribution
Real Estate Development
Headquarters Building 181, Fifth Settlement
Cairo, Egypt
Group enquiries Info@elsewedy-ind.com
Group website elsewedy-ind.com ↗
El Sewedy Industries — parent holding company
Holding company elsewedy-ind.com

Chairman · Co-founder

Sadek El Sewedy.

Group Chairman since 2006
Co-founder, Elsewedy Electric
35+ years building one of Egypt's
most diversified industrial groups

The chairman

The businessman who turned a workshop into a region.

Sadek El Sewedy stepped into the family business young — alongside his father, on the floor of the first El Sewedy factory in 10th of Ramadan City. What he inherited was a workshop. What he built is something else entirely.

He joined Elsewedy Electric's Board in 2005 and became Group Chairman the following year. Under his leadership, the group has scaled across Egypt, Saudi Arabia, and the wider MENA region — striking partnerships with Siemens, expanding into seven industrial sectors, and turning a single-product company into one of Egypt's most diversified industrial portfolios. Today the group counts among the country's most influential businesses.

Ritzi is one of those expansions — a deliberate move to bring the family's standard of manufacturing into the domestic, daily, intimate space of the home.

Excellence that drives satisfaction and growth. Creativity that sparks progress. Honesty and accountability in action. — El Sewedy Industries values, codified

Co-Founder & CEO

Hisham Sallam.

25 years inside
El Sewedy Family Business.

The CEO

An industrialist, in residence.

Hisham Sallam is a quarter-century industrialist who has spent his entire career inside El Sewedy Family Business. He ran the group's original Egyptian steel-works — Arab Steel Fabrication — for twelve years from 2000, then led Energya Steel Fabrications as Chief Executive for the decade that followed, growing it into a regional heavyweight in heavy-steel fabrication — the transmission pylons, lattice towers and high masts engineered to carry power lines rated up to 500 kV.

He co-founded Ritzi as the next chapter of that work: the same family of factories, the same discipline around tolerances and finishing, applied to a smaller object that still has to last decades. The factories he ran shipped pylons and high masts; the brand he now leads ships faucets. The standards travel with him.

We don't ship a faucet that hasn't survived the test we'd put a 500-kV pylon through. Different scale. Same rules. — Hisham Sallam, Co-Founder & CEO, Ritzi

Heritage

From a Cairo workshop to a faucet in your kitchen.

1938
The first workshop opens in Cairo.

Ahmed Sadek El Sewedy founds the company that bears his name. The first products are electrical components for a country just beginning to wire itself.

1986
A second generation joins the floor.

Sadek El Sewedy joins his father in 10th of Ramadan City, helping build the first El Sewedy cable factory — the foundation of what becomes the group's flagship energy business.

2005
Onto the board.

Sadek El Sewedy joins the Board of Directors of Elsewedy Electric, the group's flagship energy business.

2006
Group chairmanship.

He is appointed Group Chairman of Elsewedy Electric and Elsewedy Industries — a role he holds today, overseeing the diversified industrial portfolio.

Today
Ritzi takes its place.

Ritzi enters the home. Premium faucets and sanitary solutions engineered in Egypt, backed by the same eighty-eight-year manufacturing pedigree that defines every El Sewedy product.

What we stand for

Five values, one practice.

01
Quality

Excellence that drives satisfaction and growth.

02
Innovation

Creativity that sparks progress.

03
Respect

Diversity honored, contributions valued.

04
Integrity

Honesty and accountability in action.

05
Trust

Openness that builds true collaboration.

Distribution · Egypt

Find Ritzi in person at Mahgoub.

Ritzi is distributed across Egypt by Mahgoub Group — the country's leading ceramic and sanitary-ware specialist since 1948. Founded by Mr. Abdel Aziz Mahgoub and now in its third generation, Mahgoub runs a network of showrooms across Greater Cairo where the full Ritzi range can be seen, touched, and ordered with hands-on guidance.

Their curated portfolio — Porcelanosa, Grohe, Hansgrohe, Roca, Duravit, Villeroy & Boch, Ideal Standard and others — places Ritzi alongside the world's most respected names in bath. The fit is deliberate: Egyptian craft in the front line of Egyptian distribution.

Now you know where it comes from.

Eighty-eight years of Egyptian engineering, distilled into a faucet that lives in your home. Choose the one that's yours.

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