
Basin mixer
- Cartridge
Sedal · 35MM - Aerator
Neoperl - Finish
Chrome
A faucet is the place water meets the hand. Thirteen times in this book, we draw that meeting differently — some softer, some sharper, some that reach, some that whisper. Same water. Thirteen postures.
Every collection in this catalog is engineered in Egypt by El Sewedy Industries. Brass bodies, ceramic-disc cartridges, single-lever ergonomics — the engineering is consistent. What changes from one family to the next is the gesture: how the spout meets the basin, how the lever lifts to the hand, how light catches a shoulder.
We have arranged the book by collection rather than by product type. Read it as you would a magazine: open at a name that intrigues you. Each opening spread states the case; the technical spread that follows gives codes and the five finishes we polish to.
Small in scale. Considerable in feel.
Dainty trims weight without trimming presence. A soft, low-shouldered profile that disappears into compact powder rooms and apartments — until you reach for the lever.
Dainty trims weight without trimming presence. A soft, low-shouldered profile that disappears into compact powder rooms and apartments — until you reach for the lever.

Basin mixer

High basin

Bathtub mixer

Kitchen · round

Concealed shower mixer with diverter & body, 2 outlets
Generosity, drawn in single strokes.
Ample takes up just a little more room than it strictly needs. The spout casts a longer arc; the lever sits a hand wider. Built for primary baths where the tap deserves to be seen.
Ample takes up just a little more room than it strictly needs. The spout casts a longer arc; the lever sits a hand wider. Built for primary baths where the tap deserves to be seen.

Basin mixer

High basin

Bathtub mixer

Concealed shower mixer with diverter & body, 2 outlets
Manners, in chrome.
Posh is the family for rooms that already know what they're doing. Crisp transitions, a level horizon, no superfluous detail. It does the polite thing in a polite room.
Posh is the family for rooms that already know what they're doing. Crisp transitions, a level horizon, no superfluous detail. It does the polite thing in a polite room.

Basin mixer

High basin

Bathtub mixer

Concealed shower mixer with diverter & body, 2 outlets
Precision becomes posture.
Finesse is geometry making itself known. Square spouts that meet basin walls at right angles; levers cut to a single plane. A clean architectural temperament for hard-edge interiors.
Finesse is geometry making itself known. Square spouts that meet basin walls at right angles; levers cut to a single plane. A clean architectural temperament for hard-edge interiors.

Basin mixer

High basin

Bathtub mixer

Kitchen · square

Concealed shower mixer with diverter & body, 2 outlets

Concealed shower mixer with diverter & body, 3 outlets
A weighted hush.
Heavier in the palm than a faucet ought to be — and quieter at the spout. Medium-height bodies for everyday basins, taller siblings for vessel installs, and a concealed shower system that lets the wall do the talking. Engineered to feel inevitable.
Weighted. Engineered to feel inevitable. A medium-bodied family with a concealed shower system that lets the wall do the talking.

Medium basin

High basin

Bathtub mixer

Concealed shower mixer with diverter & body, 2 outlets

Concealed shower mixer with diverter & body, 3 outlets
Softer geometry. Slower mornings.
Plush rounds every transition it can. Pillow-cut shoulders, gentle radii, an almost-pneumatic silhouette — for bathrooms that prefer to ease into the day.
Plush rounds every transition it can. Pillow-cut shoulders, gentle radii, an almost-pneumatic silhouette — for bathrooms that prefer to ease into the day.

Basin mixer

High basin

Bathtub mixer

Kitchen · round

Concealed shower mixer with diverter & body, 2 outlets

Concealed shower mixer with diverter & body, 3 outlets
Light has a new favourite surface.
Dazzle is for rooms that work in evening light. A polished cylindrical column and a sliced spout that reflect — and rearrange — what's happening around them.
Dazzle is for rooms that work in evening light. A polished cylindrical column and a sliced spout that reflect — and rearrange — what's happening around them.

High basin

Bathtub mixer
The basin, after dark.
Stellar is the late-evening collection. A tall column, a measured spout — light gathers along the polished face like a horizon line on still water.
Stellar is the late-evening collection. A tall column, a measured spout — light gathers along the polished face like a horizon line on still water.

Basin mixer

Bathtub mixer
Decorum, edited.
Ornate keeps a single articulated joint where most families would smooth it over. A small piece of jewellery on an otherwise plain stem — a quiet way to feel finished.
Ornate keeps a single articulated joint where most families would smooth it over. A small piece of jewellery on an otherwise plain stem — a quiet way to feel finished.

Medium basin

High basin

Bathtub mixer
A category of plenty.
Galore covers the upper end of the height range. For vessel basins, deeper sinks, and the rooms that benefit from a faucet you actually have to reach for.
Galore covers the upper end of the height range. For vessel basins, deeper sinks, and the rooms that benefit from a faucet you actually have to reach for.

Basin mixer

High basin

Bathtub mixer
Quietly cinematic.
Glamour catches highlight along a long polished face — a faucet that knows the light is hitting it and chooses to make something of the moment.
Glamour catches highlight along a long polished face — a faucet that knows the light is hitting it and chooses to make something of the moment.

Basin mixer

High basin

Bathtub mixer

Kitchen · square
Confidence, polished.
Swank is the all-rounder, scaled to every room in the house. Square sections, level horizons, a quiet kind of swagger that translates from powder room to primary kitchen.
Swank is the all-rounder, scaled to every room in the house. Square sections, level horizons, a quiet kind of swagger that translates from powder room to primary kitchen.

Basin mixer

High basin

Bathtub mixer

Kitchen · square
Charisma. In chrome.
Rizz is the youngest collection in this volume — a small, confident family for designers who want a single-character statement piece without the volume of the rest of the room.
Rizz is the youngest collection in this volume — a small, confident family for designers who want a single-character statement piece without the volume of the rest of the room.

Basin mixer

High basin

Bathtub mixer
Within each collection a kitchen mixer is available where the geometry permits — Dainty, Finesse, Plush, Glamour, Swank. The same body, scaled for the longer reach a cooking surface asks for.
Every Ritzi kitchen mixer is cut from the same family geometry as its bath sibling and scaled for the longer reach a cooking surface asks for. Brass body, 35 mm ceramic cartridge, single mirror-chrome finish.

Kitchen · round

Kitchen · square

Kitchen · round

Kitchen · square

Kitchen · square
Every collection in this volume is finished in a single mirror chrome. Five plating layers, hand-buffed in our facility in 10th of Ramadan City. The same brilliance from Dainty to Rizz — so a room can mix collections without the metals fighting.